Brewed in New Zealand, Shared with the World
Our story, our philosophy, our commitment to craft
Our Brand Story
The New Zealand craft beer story is one of passion, innovation, and a deep connection to the pristine, natural environment. Mad Whale Beer Co specializes in producing premium session craft beers from New Zealand. Each brew is carefully crafted to deliver a smooth, enjoyable experience, making them the perfect choice for any occasion.
Our Helles Lager embodies the adventurous spirit and purity that New Zealand is known for. Using premium, locally sourced ingredients, the beer is crafted with a focus on quality and authenticity. With a commitment to using only the finest ingredients, we consistently offer a superior beer that stands out in the world of craft brewing.
With a bold New Zealand identity, our beer brings a fresh, clean taste to global markets, offering consumers a unique drinking experience that reflects the country's clean air, pure water, and creative brewing culture.
Our Brewing Philosophy
Quality First
We never compromise on ingredients or process. Every beer is brewed to exacting standards, ensuring consistency and excellence in every bottle, can, and keg.
Respect Tradition
We honor classic brewing styles while adding our own New Zealand twist. Our Helles Lager pays homage to German tradition while showcasing our unique character.
Think Global
While we're proudly Kiwi, we brew for a global audience. Our beers are designed to travel well and appeal to diverse palates across continents.
Stay Adventurous
We're always experimenting, always learning, always pushing boundaries. The best is yet to come.
Our Values
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Authenticity
We stay true to who we are. No gimmicks, no shortcuts—just honest, great beer.
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Sustainability
We're committed to brewing responsibly, respecting our environment and supporting our communities.
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Excellence
Every detail matters. From grain to glass, we pursue perfection in every step.
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Community
We build relationships with retailers, distributors, and beer lovers. Together, we grow.
Milestones
Founded in New Zealand
Helles Lager Launch
Global Expansion